After JC Penney (JCP) reported a monumental $586 million loss for the second quarter ending August 3rd, widespread attention has turned to the company’s overall financial profile. Fears about the ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

JCPenney customers can now earn reward points and receive special members-only benefits in-store, online, or via catalog, each month via the JCP Rewards program. JCP Rewards members automatically ...

Plano-based JCPenney has a new rewards and credit card program with its version of Kohl's Cash that it's calling CashPass, saying it expects to return $500 million to customers this year. The 122-year ...