An impressive 9-10% of viewers pressed red to see a new interactive advert for T-Mobile on Freeview last month. The ad was the first to come from ITV and emuse's new interactive ad initiative, which ...

Chris Gale is Co-Founder of Verasity, a disruptive Blockchain Video Sharing Platform designed to pivot the online video ecosystem by enabling a direct and transparent commercial relationship between ...

Global streaming media company Plex has partnered with interactive ad tech solutions platform ACTV8me, to offer its advertisers the ability to transform any brand advertisement into a performance ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Interactive advertising, one of the most developed areas of digital television, is to receive more coverage in the US as both broadcast and cable networks sign up with Wink Communications' interactive ...

The report, commissioned by the Interactive Advertising Bureau and conducted by PwC, says digital ad revenue in 2018 was 21.8% higher than full-year 2017 revenue of $88.3 billion. The growth in ...

Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. Digital advertising had a wild ride in 2020, plummeting in value ...

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two ...