Vinit Kapahi, Chief Marketing Officer at Aviva India, explains how policy renewal is one of the few moments when a brand naturally reconnects with the customer ...

OLDWICK, N.J.--(BUSINESS WIRE)--Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

These widespread shifts in consumer expectations touch practically every industry amid an increasingly complex marketing ecosystem. In a 2024 Harvard Business Review Analytic Services survey of ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 3 hours 2 min ago By Erika Wheless - 5 hours 2 min ago By Brian Bonilla - 5 hours 2 min ago By George Popstefanov - 5 hours ...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life. Opinions are the author’s own. Providing trusted and in-depth information for customers has always been a top ...

Manulife's Harshal Shah reveals a growing shift among consumers who prioritise quality of life and financial freedom over mere lifespan, prompting new approaches in insurance marketing and education.