CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...

Older cars, more uninsured motorists and rate increases are prompting insurers to take a direct approach in communicating with consumers, according to Mintel Comperemedia. Even as advertising and ...

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

"The theme of this Fall's meeting is 'Life, Disrupted,' which tells you that change and innovation are beginning to be felt in the life insurance markets as never before," remarked LIDMA president ...

ATLANTA, Nov. 5, 2019 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced the winners of its 2019 Vision Award, its Innovation Award and two Seals of Approval. LIDMA ...

FRANKLIN, Tenn.--(BUSINESS WIRE)--Franklin Madison announced today the launch of its new division FM Engage as part of the expansion of their brand structure. FM Engage is the next evolution from ...

ATLANTA, Aug. 17, 2023 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry ...

ATLANTA, March 17, 2022 /PRNewswire/ -- LIDMA -- the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of life insurance products ...

ATLANTA, Aug. 4, 2022 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry companies ...