Face primer is one of those funny products that a lot of people have heard about, but far fewer can truly explain the intricacies of - like the offside rule of beauty. This confusion comes down to a ...

No matter how good you are at applying makeup, making it last is half the battle. Primers can help create a smooth canvas for your makeup, and though they aren’t always necessary in your routine, they ...

Makeup artists have long praised the power of a good primer, but for women over 40, it’s more than just a step—it’s essential. Veteran makeup artist Erica Taylor, who has decades of experience on ...