In a fascinating study, Gary Duckworth examines a series of parallels between advertising and literature, and argues that Newtonian conceptual structures are inappropriate in seeking answers to how ...

Made You Look: How Advertising Works and Why You Should Know by Shari Graydon, illus. by Warren Clark, is a thought-provoking resource for children who daily face a sea of marketing. The book details ...

NEW YORK, March 22, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (The ARF) presented findings from its 2017 How Advertising Works™ research initiative. The study was showcased ...

PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...