Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns. Google appears to be testing channel reporting functionality for Performance ...

Google adds AI testing tools to Performance Max campaigns. Imagen 3 AI model integration enables automated creation of ad visuals. New video optimization features automatically adapt content for ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...