Update, 4:05PM ET: A few hours after this story was published, Google reached out to retract the news. The company provided ...

Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.

Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature.

GBP feature lets businesses generate suggested replies to customer reviews. You can review, edit, and manually submit replies using AI.

Google Search has started testing the use of AI to replace headlines and website titles, a change that seems both unnecessary and a slippery slope. As spotted by The Verge over the past “few months,” ...

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