Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

How does that sound to you? Gen Z and Gen Alpha have been using “aesthetic” as an adjective or a one-word compliment on social media for a few years now. But to older ears, it still sounds strange.

As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in June. Even before "Sephora kids" ...

RICHMOND, Va. (WRIC) — In this week’s episode, Digital Sales Coordinator Hekla Petursson talks with two members of Generation Alpha, Turner and Wells Deibler, about 2025 gift trends.