Harsh Goenka is the chairman of RPG Enterprises. For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be ...

When Cersei Lannister, Queen of the Seven Kingdoms in HBO’s telly series ‘Game of Thrones’ said, “I wanted those elephants” in season seven’s premiere episode, the Internet got a new meme. Lannister, ...

Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution. The 60-year ...

To celebrate 60 years of operations, Fevicol has unveiled a new campaign that captures its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the ...

New Delhi, Dec 5: `Dabangg' is back with an upsurge in the number of Salman fans, magnetizing `Munni lovers' and making them fall for the fresh item song `Fevicol se'. Item songs like these have New ...

New Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution.

Marking the occasion of completing 60 years, Fevicol on Monday unveiled a campaign that resonates with the target audience and shows that loyalty for the brand has stuck through generations. Since its ...

Mumbai-based Pidilite, whose popular brands include Fevicol and M-Seal, remains optimistic about market demand prospects in ...

Born in 1959, Fevicol from Pidilite has become synonymous with adhesives for consumers. This bond can be attributed to the strong communication the brand has built over its 60 years of operations.

Fevicol has taken a jibe at former UK Prime Minister Boris Johnson through one of its old advertisements. The adhesive brand put out an old 2020 advertisement to roast Boris Johnson after his ...

Pidilite Industries, makers of the Fevicol brand, has acquired the naming rights for Marol Naka Metro Station, a key interchange point in Mumbai’s expanding Metro network. Fevicol’s new association ...