Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

It’s time for a resurgence of this underrated value to build stability, trust, and a shared sense of purpose, thus laying a strong foundation for navigating uncertainties and achieving collective ...

One adage you hear time and again in business is that a repeat customer is better than a new customer. Why is that? Because repeat customers spend more money – 300x more! Retaining customers can help ...

Loyalty programs are always evolving based on new technology, current social trends and even the way customers think. Wanting to know more about what’s important to loyalty professionals, my company’s ...

When most people think of QSR loyalty programs, (if they do at all) it’s usually on the order of buying X amounts of product and then receiving free food. Yet discount-heavy reward loyalty programs ...

Nearly half of the consumer brands are taking their loyalty programs more seriously, said Mr. Florian Wolfframm, Head of Marketing and Rewards, Payback India, while presenting the opening inaugural ...

One adage you hear time and again in business is that a repeat customer is better than a new customer. Why is that? Because repeat customers spend more money – 300x more! Retaining customers can help ...

The scheme has been redesigned to focus on personalisation and “pounds, not points”, as M&S ramps up its use of AI.

In today’s quick-paced online buying world, retaining customers is more important than ever. With countless options just a click away, how can you make your store stand out? The answer is simple: ...

Loyalty pricing at UK supermarkets does offer “genuine savings” but customers should still shop around as it is not always the cheapest option, the competition watchdog has found. The Competition and ...