Executive positioning is a strategic way of defining and leveraging an executive’s personal brand. It is the intentional positioning of a leader within an organization or in the market attached and ...

Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...

When I start coaching a CEO, one of my first questions usually is: “Do you have a positioning strategy?” As a response, I often get a bullet point list of different media outlets they have been ...