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If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users ...

As email marketing has matured, it's become more acceptable for fewer subscribers to actually engage with the communications we deliver. I understand why this is acceptable to marketers. After all, ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...

When running a business, sending emails is one of the best ways to communicate with customers and attract more people to your brand. There are about 4 billion email users around the world, and since ...

If you talk to anyone who works in email marketing, they will tell you that deliverability is a moving target and that standards and best practices are always changing. Many of these best practices ...

More dynamic content is helping Allocade Wines improve email marketing for brands like Banrock. Want to improve your email marketing strategy? The best place to start looking for ideas is your ...

New company offers email strategy, copywriting, automation support, and Copy Clinic A.I. for women's health and ...

Email marketing has been with us for decades, but today it has been refined to a science and an art form. If you’re an early-stage founder, it is one of the best ways to build and grow your direct ...