CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

Batteries never seemed so cool. An ad featuring Seahawks fullback Derrick Coleman is getting rave reviews. “USA Today headlines it a ‘commercial that will give you chills,'” says KIRO Radio’s Tom ...

Ad Age’s 2025 40 Under 40 recognizes leaders across advertising, marketing and media who are rising to today’s challenges and thinking about tomorrow.

Tom Brady may not have been playing in the Super Bowl yesterday, but he still made his presence known during the big game. The former New England Patriots quarterback called his first championship for ...

How often are you motivated by a battery ad? Because Duracell’s new “Trust Your Power” commercial, featuring Seattle Seahawk Derrick Coleman, will definitely have you ready to take on the world.