In late May, Endeavor CEO and Hollywood powerhouse Ari Emanuel told the Freakonomics Radio podcast that generative artificial intelligence will be an important tool for creators, but added: “Do I ...

As a coach who consults with leaders on how to differentiate their brand, I often recommend they share their ideas in writing. Publishing blogs on widely read platforms or penning pieces in respected ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...

For the video interview that follows, we sat with David Droga and Nick Law, two of the ad industry’s most accomplished and important creative minds, to get their thoughts on this evolution and its ...

WPP boss Sir Martin Sorrell has hit back at claims that data inhibits creativity, arguing that it’s no longer enough to rely on the skills of a bygone era to concoct effective content. It’s why ...