Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...

Overview: Data analysis software makes sense of large amounts of information quickly.Tools like R, Python, and SPSS simplify research and statistical studies.Vi ...

Earth analytics, also known as Earth data science, is a rapidly growing field that uses data science techniques to study Earth processes and address environmental challenges. Earth data scientists use ...

Have you ever stared at a massive spreadsheet or database, feeling overwhelmed and unsure where to even begin? In today’s data-driven world, making sense of raw information can feel like an uphill ...

B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...

This book's organization : read me first! -- Introduction : models we believe in -- What is this stuff called probability? -- Bayes' rule -- Inferring a binomial proportion via exact mathematical ...

Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. We talk about data analytics today like it’s a new thing.