Lately it seems like every week comes with news of a data breach or cyberattack. This time it’s sportswear giant Adidas, which confirms that a breach at a third-party customer service provider left ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

What happened in the Qantas data breach? On June 30, 2025, Qantas found unusual activity on a third-party customer service platform. Hackers broke into this system and took personal information, such ...

Customer data integration (CDI) unifies data from multiple sources, creating a complete and accurate view of customers. It’s how your favorite online store knows exactly what you’re looking for—even ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Rachel is a writer on Game Rant. She has been playing video games since the original Nintendo Entertainment System. She spends lots of time (and money) on games like Marvel Rivals, Halo, Mortal Kombat ...