Amid a global economic crunch, budget holders everywhere will be looking for more effective ways to market their wares. Lucy Porter, head of planning and innovation at agency group PrettyGreen, tells ...

In modern media environments, there are some unsung heroes of brands’ growth and continued success. Emma Grace, executive creative director and co-chief executive officer at PrettyGreen Group, argues ...

Ultimately, creativity is synonymous with memorability. It’s a chance to break out of the mould and get noticed. All too often, brands assume that creative approaches aren’t right for PR B2B audiences ...

Over the last decade or so, PR agencies are increasingly competing with traditional creative agencies, and this had led to a proliferation of high-level creative talent in PR agencies. But because ...

Always ready to learn and inspire, Echo Wang has championed PR consulting with more than two decades of experience in strategic, reputation and crisis management. She joined Dentsu Creative in 2015; ...

Drone Destination, a UAV (Unmanned Aerial Vehicle) company listed on the National Stock Exchange (Stock Code - DRONE), today announced its association with Dentsu Creative PR as its official public ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Detroit-based public relations and creative firm VVK PR & ...

Motorola Mobility India has appointed DENTSU CREATIVE PR as its PR agency. The agency won the account following a multi-agency pitch and the brand will be serviced from its Delhi office. As per the ...