This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When we were brainstorming ...

Perhaps the most appealing aspect of the move to cloud-based applications (applications that reside on a server rather than on your computer) is the potential for collaboration. We’re already seeing ...

Forbes contributors publish independent expert analyses and insights. Corporate Innovation Expert, Systematic, Creative, Product Development Recent examples of high-profile brands misjudging consumer ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Agility is not a word normally associated with the creative development process. 'Agile development' originates from a set of principles used for software development. It is a dynamic creative process ...