Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding ...

Creative best practices rely on different and often contradictory metrics developed by Facebook, YouTube, and other digital platforms, but there is another way. CreativeX, an AI-powered technology ...

Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking ...

YouTube has developed a new creative guidance tool that uses artificial intelligence (AI) to detect if an advertiser’s video campaign meets its best practice ...

Google Ads has introduced an AI-based feature to optimize video ad campaigns. The tool evaluates ads against specific creative best practices. Early adopters of AI-powered video ad campaigns have seen ...

Brand consistency is key to ensure that anyone can easily tell that your ad belongs to your brand. The call-to-action should be direct, relevant and urgent. It is typically in the form of a button ...