Joining the virtual shopping trend, Benefits Cosmetics has partnered with Obsess to debut its first virtual 3D shopping experience dubbed “The Benemart,” the retailer said in a Monday press release ...

Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...

The make-up range is now available to purchase from Amazon’s US Premium Beauty Store as Estée Lauder Companies continues to ...

Forbes contributors publish independent expert analyses and insights. Tanya Akim is a journalist covering beauty, fashion, and wellness. While most analog brick-and-mortar retail is staring at the ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Your new fab problem: Where do you buy your makeup?? Do you go for the cult fave? The place you've ...

She doesn't shop the way her mom did. The beauty industry boomed in 2022 and 2023, with foot traffic to beauty retail stores growing faster than in any other kind of retailer. That’s what R.J. Hottovy ...