Tamim, an InStyle beauty editor, has more than 10 years of beauty industry experience. She loves testing as many skin care, ...

This changing market has contributed to the ongoing struggles of Beauty Brands, which survived a 2019 Chapter 11 bankruptcy, ...

Here at Cosmo, we're wholeheartedly obsessed with Merit and all of their multitasking makeup and skincare. The brand was ...

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. Beauty and ...

Many people want their makeup products to not only perform well but to also be as clean and cruelty-free as possible. That’s where vegan makeup comes in — but what does it actually mean when a ...

Encapsulating fragrance, makeup, skin and hair care, the cosmetics industry is one of the most successful markets in the world, with its value projected to reach $758.4 billion by 2025. Despite the ...

Sugar Cosmetics announced the launch of its #NotSoSmallBusiness campaign, an initiative to spotlight independent journeys of women entrepreneurs who own small businesses, to mark this year's ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

You might have made sustainable swaps like opting for a reusable water bottle or switching to Stasher bags, but what about cutting down on single-use packaging in ...

Say what you will about celebrity beauty brands, but in this day and age, there’s simply no avoiding them. Even if an A-lister has racked up the Grammy awards or Oscar nominations (or both) and has ...