The ability to measure the impact advertising has on sales has been the holy grail for marketers, agencies and data scientists. It dates back to John Wanamaker (1838-1922), who has been credited with ...

Regular quality control testing of medical radiological equipment improves clinical image quality and reduces radiation exposure of patients. Radiography and mammography machines, for example, may ...

Following the trend of other regulators, the European Medicines Agency (EMA) is taking steps to reduce the need for animal testing. The agency has issued a draft qualification opinion for a new ...