Dutch Boy is leading the charge of paint brands opting to leverage mobile to attract consumers by placing QR codes on the back of its paint chips, which users may scan to view different room scenes.

QR codes, originally developed as two-dimensional matrix barcodes for rapid data acquisition, have undergone significant transformation and expansion in application. Their evolution from simple ...

Representative image/iStock Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a ...