Bold Packaging Colors Trick Consumers Into Using Less Product

Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much ...
CNN

Shorter flaps, thinner boxes, less color: Inflation is changing how products are packaged

Shoppers aren’t imagining it. If you’ve noticed that products you’ve recently purchased are coming in boxes, cartons and other packaging that appear smaller, lighter in weight and decorated with less ...