The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Sensodyne has been prohibited from using the advertising claim “No.1 dentist-recommended toothpaste” without a prominent ...

Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians - and U.S.