The companies that win through positioning beat indecision, inertia and the alternatives buyers considered. That's what diagnosing your true competitive forces means.

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing ...

Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

We all understand the concept of ‘positioning’ finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

Too many B2B companies enter the market with a strong product, only to stall because their messaging is vague, their value is unclear, and their audience doesn’t understand why they matter. Flashy ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

Leadtail, a social media insights research company that tracks over 1,300 North American CMOs who are active on Twitter, recently analyzed over 680,000 tweets that specifically B2B tech CMOS are ...

On a podcast, Elena Verna, head of growth at Lovable, said something that should stop every business-to-business (B2B) leader in their tracks: Her company needs to "recapture" product-market fit every ...