Audio content is booming. Podcasts, audio ads, guided tours, voice notes, and branded sound experiences are now core parts of modern marketing strategies. Yet for all its growth, audio still faces one ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Digital transformation is redefining how we experience creativity. One unexpected but increasingly valuable tool is the QR code, now widely adopted in music education, performance, and visual art ...

A new technology has been created called Acoustic Barcodes which consist of a pattern of physical notches on an object that when swiped with a finger nail, or the edge of the smartphone, created a ...