To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...

Get ready to sweat and not stink. We put natural deodorant brands through some workouts and hot-days in the city and on the ...

Would you stop and sniff armpit before buying deodorants? Well, in an ad-filled marketing universe where everything is digital and influencer-backed, Billie, the personal care company, has made a ...