Przemek Szleter is the founder and CEO of DAC.digital, with over 16 years of professional experience as a business & IT executive. Immersive technologies like augmented reality and virtual reality are ...

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational ...

After experiencing fluctuations in recent years, the global AR smart glasses market grew 98% year-over-year (YoY) in 2025, ...

Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of ...

Researchers from Koç University and partners have developed an AI model that predicts where viewers focus in 360-degree videos by analyzing both audio and visual cues. The study found that ...

Researchers from Koç University and collaborators have developed an AI model that predicts where viewers focus in 360-degree videos by combining visual and auditory cues. Using a dataset of 81 videos ...

No, the Apple Vision Pro didn’t prove to be the iPhone of AR, but augmented and virtual experiences got a fresh jolt of energy in 2024 all the same. Software and hardware developers continued to push ...

With Apple's Vision Pro VR/AR headset set to go on sale on February 2, we're starting to see more details about the app requirements. For example, the company has released guidelines for visionOS ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Comparing Apple Vision Pro and Meta Quest 3 comes down to the advantages of AR over VR. Photo: Ed Hardy/Cult of Mac Anyone criticizing Apple Vision Pro as a Meta Quest at seven times the price misses ...

Shipments of augmented reality and virtual reality (AR/VR) headsets dropped 67.4% year over year in the first quarter of 2024 as a result of an evolution in the market, new data from International ...