Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Few things are more fun than walking out of the salon with a fresh perm. You finally have those beautiful, curly strands that you’ve always wanted. But they don’t stay that way forever, so you must ...

At Refinery29 Australia, we’re here to help you navigate this overwhelming world of stuff. All of our picks are independently selected and curated by the editorial team, but we may earn commission or ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Back in the Eighties no self-respecting fashion victim of either sex would be seen dead without a perm, frosted highlights and a shell-suit. For 20 years the crime against hair fashion embodied by the ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

A hot new coif has cropped up on social media. Teen boys are propagating across hair salons for perms to recreate the viral “broccoli cut.” Characterized by a bounty of bouncy curls atop the noggin, ...